Pressekontakt: Sven Schirmer

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  • Germany’s SHOP APOTHEKE honoured as best-performing online pharmacy in 2021 Sempora survey of the German pharmacy market.
  • “Innovation Excellent” in the “Specialist retailer” category in Handelsblatt YouGov ranking.
  • Germany’s “Customer Champion” in the “online pharmacy” category.
  • Top-Shop 2021 award from Computer Bild and Statista.
  • Named “Germany’s Favourite 2021” by BILD and Service Value.

Sevenum, 27 May 2021. Following SHOP APOTHEKE EUROPE’s triple win at the   2020-2021 Webshop Awards, Germany’s scored several more awards in different rankings.

SHOP APOTHEKE received excellent ratings in Sempora’s renowned survey of the German pharmacy market for the ninth time in a row, taking first place in the industry’s performance rating of all online pharmacies by a wide margin with a score of 1.8. The average score of all online pharmacies surveyed was 2.9. 

The SEMPORA study highlights current and future trends in the German pharmacy market. Among other things, the focus was on the relationship between pharmacies and OTC manufacturers, digitalisation from the perspective of pharmacies and manufacturers and the impact of the Covid-19 pandemic on the German pharmacy market. Overall, 51 decision-makers from pharmaceutical companies, 87 pharmacists and 1,351 consumers were interviewed for the survey.

“Innovation Excellent” award in the “Specialist retailer” category.

In this year’s innovation ranking by market research institute YouGov and Handelsblatt financial newspaper, SHOP APOTHEKE received an “Excellent” rating. As part of the study, 10,000 consumers were asked about the most innovative brands.  SHOP APOTHEKE placed third in the “Specialist retailer” category ahead of Mister Spex and Fielmann.

“Germany’s Customer Champion 2021” in the “online pharmacies” category. 

In a study on the customer relationship management of companies, SHOP APOTHEKE was awarded the title of “Germany’s Customer Champion 2021” and is among the top three in the “online pharmacies” category. The study, which was based on representative surveys, was initiated by the F.A.Z. Institute, the German Society for Quality e.V. (DGQ) and 2HMforum. SHOP APOTHEKE achieved top results and certificates in the “Customer service”, “Price”, “Quality” and “Sustainability” categories plus as an innovator. 

Top Shop 2021 seal.

Statista and Computer Bild looked at 7,629 online shops to determine which companies would receive this year’s Top Shop seal. The online survey examined a total of 79 features – including an evaluation of the webshops’ look and clarity as well as information on such factors as delivery times and payment options. SHOP APOTHEKE convinced the testers and scored “Very high” on technical quality and user-friendliness in the “Medications” category. As a result, SHOP APOTHEKE was awarded the Top Shop 2021 seal of quality.

“Germany’s Favourite” 2021.

A survey conducted by BILD and Service Value identified Germans’ favourite businesses among more than 1,900 companies in 163 sectors. In the study, which is based on 470,298 consumer ratings, overall satisfaction with such criteria as price, products and brand played a significant role. SHOP APOTHEKE achieved third place in the “online pharmacies” category.



SHOP APOTHEKE EUROPE is one of Europe’s leading and fastest-growing online pharmacies, currently operating in Germany, Austria, France, Belgium, Italy, the Netherlands and Switzerland.

Headquartered in the Dutch logistics hub of Sevenum near Venlo with locations in Cologne, Berlin, Munich, Warsaw, Milan, Paris and Tongeren, SHOP APOTHEKE EUROPE offers its customers a broad range of more than 100,000 original products at attractive prices: OTC, beauty and personal care products as well as prescription drugs, supplemented by high quality natural food and health products, low carb products and sports nutrition. Currently, more than 6.8 million active customers trust SHOP APOTHEKE EUROPE.

Since safe and reliable pharmaceutical advice are top priorities at SHOP APOTHEKE EUROPE, the e-pharmacy provides comprehensive pharmaceutical consulting services.

In preparation for the introduction of electronic prescriptions in Germany in summer 2021, the company will further improve the customer experience with focus on disease-specific digital medication management services following the acquisition of SMARTPATIENT in January 2021. This is a key part of SHOP APOTHEKE EUROPE’s strategy to transform itself from a pure online retailer into a truly customer-centric e-pharmacy platform.

SHOP APOTHEKE EUROPE N.V. has been listed on the regulated market of the Frankfurt Stock Exchange (Prime Standard) since 2016 and has been part of the MDAX stock index since September 2020.